Hi beautiful souls!!! First, I'd love to hear something fun you are doing for yourself this weekend!!
I've been reflecting a lot and will probably chat about this more in this week's morning chats but just wanted to share my thoughts in writing too :)
My husband and I had a long debate on pricing the other night. You see, I'm really committed to my mission of service before all and he challenged me on the pricing of what I have offered. (don't worry no sales pitches here...just my thoughts)
I think pricing is an interesting thing to tackle because I believe that it is important to feel adequately compensated for your work and to feel like you aren't being taken advantage of.....however, that can be a slippery slope of doom.
For example, the other day I saw someone who is new to the coaching industry charging $11,000 for a 3 month package and her words around her post and pricing were this "Because my package changes lives and because it's worth that!"......
Now, First I will tell you that my judgement kicked in BIG TIME...I was like...ummn wtf....you have no experience and you are charging that?! But then I remembered that I was leading from fear and judgment and I decided to use it as a talking point to see the lessons I could learn from that post.
The thing about pricing is that you may believe that your offers are life changing....but largely, when it comes to sales, it matters more what your customers believe about your offer.
And I totally get the metaphysical part of things....believing in ourselves and thoughts become things....but there is also the practical side too....and any coaches that are charging that kind of money (without the experience to back it up) are leading directly from the fear of not having enough money....service is totally lost...even though they may convince themselves that they are serving their customers.
Here's the thing....you aren't serving if no one is buying (aside from free offers of course!)
I saw myself in that coach....I used to be that way....demanding high fees simply because I thought I was the greatest thing since sliced bread ;)
But guess what....it was a struggle....because deep in my heart I knew that what I was doing was coming from my own money fears and desire for more more more.
It was this..."Oh the more I charge the less clients I actually have to sign annnddd the more I'm going to have that awesome success story online that will get more attention...and then I can sell courses for passive income...and then make tons of money and increase my prices...and next thing you know I'll be making multiple six figures!"
That was my thought process....and guess what?
I would get freaking pissed when no one would buy...or when I heard the dreaded phrase "I wish I could but I can't afford it"
We are taught that it's simply a money block and that "if they REALLY want to work with me, they will find a way"
To be honest....that made me uncomfortable. I didn't want people maxing out their credit cards, taking out massive loans, or begging their relatives for a loan. I didn't want to be responsible for putting them in a tough money situation...for arguments with partners around money....for all the pressure that comes when I know deep in my heart that I'm selling something to someone where I actually don't have control of the results.
I believe coaches have the ability to create massive change and breakthroughs....but we have ZERO control over what that actually looks like...AND if that comes out to our client making their investment back.
Sometimes I've seen that coaching is super effective and creates MASSIVE change but not in the money department...it's just not the right time for the universe and perhaps the client still has more growing to do and lessons to learn first.
And frankly....I believed that my clients didn't need to spend boat loads of money to "prove" to the universe that they were serious about making change.
Just a simple investment and true, honest, desire is all it takes...at least in my mind. And investment can mean of money, time, etc. (however I do feel investing money is very important).
So back to my conversation with my husband.....we talked about my current offers and pricing and I realized that it was still stuck in my past. I was using past benchmarks and that didn't feel right to me.
He asked me "What is going to feel better? Having no one purchase at $225 or just simply making sessions shorter and charging around $50 and having the ability to help more people?
And that shocked me....because if I was honest....I knew that the lower prices were what was calling me....why? Because it aligns perfectly with my mission to make this industry more focused on service.
Will I never raise my prices? Ummm I probably will! But, it will never be to the astronomical amounts that go against my inner knowing.
So I decided to change the pricing for everything here on my website. I still don't have an official sales page for individual sessions because there are multiple types that I want to offer people! However, I know when it's up that things will be a lot different than before.
I'm holding fast to my mission to lead from service....and I'm grateful to you for coming along this journey with me!